Continental Tyres | Stay Wider of the Rider

• Sound Design
• Mix

These funny ads were created for the ‘Stay Wider of the Rider’ initiative from Continental Tyres and London Cycling Campaign, which was aimed at raising public awareness of the dangers of motorists passing cyclists too closely.

The campaign launched at the House of Commons, and went on to feature widely across mainstream press and social media, as well as on bus adverts across London.