On | Cloudswift Helion

  • Sound Design
  • Mix

To launch this range of On running shoes, director Dan Lowe took an abstract visual approach, with bare feet crushing balloons to illustrate their new cushion technology.

Shooting at 1000 frames per second meant that the sound design had to also lean towards abstract and processed sounds to fit the ultra slow visuals. We recorded, slowed down, layered and manipulated a huge variety of sounds in order to build the atmosperic quality we needed.

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